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Southerns partners Leeds United for first shirt sleeve sponsor


We’re delighted to announce that Leeds United have secured their first ever shirt sleeve sponsor for Cup matches – Southerns!

Our partnership with the Club marks the first time that the Club has appointed an Official Cup Shirt Sleeve sponsor.

This season clubs in the EFL have the opportunity to secure sponsorship for one shirt sleeve badge in each round of the Carabao Cup and The Emirates FA Cup for the season ahead.
Our logo was displayed proudly on the Leeds united players’ shirts in Wednesday’s game against Port Vale in the first round of the Carabao Cup – a fantastic 4-1 win - and you’ll also see it in future FA Cup rounds too.

Paul Bell, Executive Director at Leeds United, told us: "We are delighted to have entered this new sleeve badge partnership with Southerns. The EFL has made this opportunity available to its member Clubs for the first time and we are delighted that the Southerns logo will be displayed on the shirts of the first team players in Cup games this season. The commercial partners programme at Leeds continues to flourish and it's great that another fast growing, Leeds based company is involved with the Club."

Andy Kendall-Jones, our CEO, said: "We are over the moon to be appointed Official Cup Shirt Sleeve sponsor for Leeds United.  We believe, very strongly, in supporting our community, and sport is an intrinsic, and vital, part of the city and its people. And as a life-long Leeds United supporter, I am personally absolutely delighted with this partnership."

The new commercial partnership will also see our company enjoy a Platinum Level LED advertising package on the new LED Perimeter Advertising boards at Elland Road. In addition the Southerns brand will also be displayed on the rear of the North Stand overlooking the busy M621 motorway.

Leeds! Leeds! Leeds!


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